An AI employee for growth

Good outreach is research someone actually did. That is why it does not scale, and why most of it is bad. Dutta’s Growth employee does the reading, and hands your team the conversations that start.

What it handles

Researches accounts. Builds a real picture of a target account before anything is written — what they do, what changed recently, and why now might matter to them.

Personalises outreach. Writes from the research rather than from a template with a merge field. Every claim in the message traces back to something it found.

Hands warm replies to your team. When someone replies with interest, it stops and hands over with the full thread and research attached. Your team joins a conversation, not a cold start.

Keeps the CRM honest. Accounts, contacts, activity and stage changes land in your CRM as they happen, so the pipeline reflects reality.

A shift, in order

OngoingResearches the accounts on your target list and records what it finds.
Per accountDrafts outreach grounded in that research, held for approval while you build trust.
On a replyHands the thread to a person with the research attached, and stops.
WeeklyReports what was researched, what was sent, what replied, and what it learned.

What it can touch

An AI employee holds scoped credentials — read, write or send, per system — and nothing beyond its mandate. This role is typically granted:

  • CRM — read and write
  • Email — draft, and send once you grant it
  • Documents — read, for your positioning and case material

Where a person stays in the loop

Dutta prepares, drafts and flags; a person approves anything with consequences. For this role that normally means:

  • The first outreach to any new segment
  • Anything that makes a claim about a customer or a result
  • Any pricing or commercial term

Questions

Is this a bulk email tool?No. It researches before it writes, and it hands off the moment a human replies. The constraint is deliberate — volume without research is what made outreach stop working.
How do we stop it overclaiming?Every claim traces to a source it found, and you approve anything that asserts a customer outcome. You also set which segments need sign-off before first contact.
Does it handle the whole conversation?Only until someone replies with interest. Then it stops and hands over — the conversation is your team’s.

Hire this role

Pricing is per AI employee on shift; humans are unlimited on every plan. See pricing or tell us the process that eats your team's week.

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